Media PLanners
CHMN PDF Overview
Our CHMN Overview is available for Media Planners and clients.
Demographics & Research
Demographics
- Female 68%
- Male 32%
Accompaniment
- Come alone 70%
- Bring at least 1 person 30%
Age |
18 - 54 |
25 - 54 |
45+ |
55+ |
Women |
72% |
64% |
44% |
27% |
Men |
71% |
59% |
41% |
29% |
With children |
0-17 |
0-2 |
3-5 |
Women |
42% |
18% |
15% |
Men |
27% |
6% |
8% |
Opinion (Having watched the 'show', viewers...)
- 78% Increased their interest in the advertisers
- 74% Believe a health & wellness ad is best delivered in a healthcare environment
- 47% Are more likely to believe an ad in a healthcare environment
- 41% Are more influenced by a health & wellness ad in a healthcare environment
Ad Recall
- Aided (any ad) 77%
- Unaided (any ad) 55%
Behaviour
- 89% Involved in primary shopping decisions
- 56% Will go to a pharmacy/drugstore within 24 hrs of visit
- 79% Purchase prescription medicine
- 66% Purchase any product (other than prescription)
- 45% Purchase OTC medication
- 45% Purchase personal care items
- 22% Purchase household goods
- 20% Purchase confection (snack) items
- 16% Purchase cosmetics
- 43% Are on/considering a weight management program
Ongoing research is conducted by Global Target Marketing. Compliance reports are provided with every campaign.
