Media Planners - Industry Information

Industry Information

Maximizing Targeting Efficiency For DTC Pharmaceutical Marketers

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143920

Making Advertising Relevant To Boomers

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138233

Research confirming the somewhat obvious- Ads in context work

http://www.sixteen-nine.net/?p=2493

Nielsen Adds Ratings for Away-From-Home TV Networks

http://adage.com/mediaworks/article?article_id=143308

Who's really seeing ads on video screens

http://www.medialifemagazine.com/artman2/publish/Alternative_media_43/Who_s_really_seeing_ads_on_video_screens.asp

Outdoor Ad Industry Finally Gets Its Improved Metrics

http://adage.com/mediaworks/article?article_id=143049

Positive TNS DOOH Survey

http://www.dailydooh.com/archives/25004

Why Long-Form Ads Are the Wave of the Future

http://adage.com/madisonandvine/article?article_id=143603

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