CODACAN members have addressed the issue of "standard ratings measurement" by developing a 3 Stage platform designed to eventually deliver on the fundamentals of traditional media planning while also tackling the uniquely nuanced challenges in measuring audiences exposed to DOOH venues, namely:
opportunity to see the screen, dwell time and loop length.
These Guidelines are intended to act as an acknowledgment by participating network operators that:
A) These initial basic metrics are essential to the media buying and planning process,
B) Advertising clients and their agencies are primarily interested in measuring the audience to their specific ads